FINDING THE RIGHT PACKAGING TO SUPPLY SUPERMARKETS
CHALLENGE
Customer had potential opportunity to supply major retailer with their hand made food products. Until now this food manufacturer had successfully grown their business supplying their products within roughly a 30 mile radius of their production site. Now, however, if they could achieve the correct presentation and packaging of their goods, with an extended shelf-life, they could potentially double their current turnover in 6 months. Customer had very limited experience in sourcing the equipment, packaging and processes to facilitate this expansion and massive opportunity.
SOLUTION
We reviewed the current operation and had several in-depth discussions with the client and their potential customer in order to fully appreciate their exact needs and expectations. We then went to work with our team of experts and put together the ideal solution for this business. This encompassed all aspects of their new operation from gas – flush machinery and automated packing lines, including the exact size of sealing head required, to all the packaging items; Plastic Trays and Tubs, Lidding Films, Fully Branded Shelf Ready Packaging & Lids and tertiary packaging. Our ability to offer the perfect holistic solution, meant that the customer had everything they required to achieve their goal of supplying this supermarket with the confidence that all aspects of the packaging process had been fully tested with excellent results.
RESULTS
Our customer, won the supermarket business and in the time since the launch, they have not only retained this business, but have grown substantially within many multiple outlets. We continue to advise on all aspects of NPD as their range develops and our partnership goes from strength to strength.